Marketing Manager (B2B SaaS | Remote-First)

About Certainty Software

Certainty Software is a fast-growing SaaS company headquartered in Victoria, BC with a global team. Our enterprise platform is trusted by hundreds of thousands of professionals worldwide to complete millions of audits and inspections every year—helping organizations improve safety, quality, and compliance.

We’re on an exciting growth trajectory and are looking for a strategic, creative, and data-driven Marketing Manager to lead our marketing efforts, drive global brand presence, and generate demand in key markets. This is a high-visibility role working directly with our CEO, offering the opportunity to make a major impact and grow into senior leadership as we scale.

What You’ll Do

You’ll take ownership of all aspects of Certainty’s marketing strategy, execution, and measurement. Key areas include:

Demand Generation & Growth

- Develop and execute multi-channel campaigns (inbound, outbound, PPC, email, social) to generate qualified leads.
- Optimize our marketing automation (HubSpot) to maximize conversion and ROI.
- Create and refine nurturing programs to move prospects through the funnel.
- Run A/B tests and experiments to continually improve campaign performance.

Brand & Content Leadership

- Own Certainty’s brand presence across web, product, social, and third-party sites (LinkedIn, G2, Capterra, etc.).
- Lead content strategy—developing SEO-rich blogs, white papers, case studies, webinars, and thought leadership assets.
- Partner with Sales, Product, and Customer Success to ensure messaging aligns with customer needs and business goals.
- Manage and grow our library of marketing collateral, videos, and design assets (Canva).

Digital Marketing & Analytics

- Oversee website management (WordPress), ensuring it’s optimized for lead generation and SEO.
- Manage PPC campaigns and paid advertising budgets for maximum ROI.
- Track, analyze, and present KPIs (traffic, leads, conversions, ROI) with actionable recommendations.
- Conduct competitor and market research to inform strategy and positioning.
-Thought Leadership & Events
- Plan, promote, and deliver webinars to engage prospects and build brand authority.
- Support speaking engagements, guest articles, and conference participation.
- Cultivate and manage customer reviews across key platforms.

What We’re Looking For

- 5+ years of progressive B2B SaaS marketing experience, ideally in high-growth environments.
- Proven expertise in inbound/outbound marketing, SEO/SEM, content creation, PPC, and lead generation.
- Hands-on experience with WordPress, HubSpot, Google Analytics, LinkedIn Campaign Manager, and Canva.
- Strong analytical mindset and ability to translate data into actionable insights.
- Excellent communication and collaboration skills with leadership presence.
- Entrepreneurial, self-starter with the drive to take ownership and deliver results.
- Bonus points for experience with tools like Instantly, Apollo, Neverbounce, Jotform, or Elfsight.

Why Join Certainty?

- Be part of a high-growth SaaS company with global reach.
- Work directly with the CEO and leadership team - your ideas will shape the company’s future.
- Career growth potential into Head of Marketing / VP Marketing as we scale.
- 20 days paid vacation annually (FTE).
- Extended Health & Dental benefits plan.
- Flexible remote work environment with preference for BC-based candidates.
- Collaborative, innovative, and supportive culture where creativity and results matter.