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Great Canadian Gaming Corp.

<strong>Marketing Manager - Game Development</strong>

Posted A month ago

Job Details

Location

Canada

Job Description

Marketing Manager - Game Development

Location: Victoria, BC
On behalf of our game development client, we are looking to hire a Marketing Manager to support their game's player engagement and retention strategies on a 1 year maternity contract. You will be involved in developing strategies and implementing programs to activate, engage, retain, cross-sell and increase customer LTV for our portfolio of successful mobile games. You will develop end to end promotional and lifecycle-based communication programs reaching multiple customer segments across social media channels, email and mobile, assess performance, and optimize. Partnering with internal teams to navigate strategy and execution will be a key tenant of this role.

Key activities and deliverables:
    • Provide operational planning and execution for CRM programs
    • Leverage our CRM platform to develop cross-channel customer journeys using user segmentation and leveraging dynamic/triggered messaging to optimize campaign responsiveness
    • Work in partnership with Product Manager, as well as broader teams to develop and implement end-to-end journey and lifecycle campaigns which include campaign planning and design, targeting, list management, campaign health monitoring, and post campaign analysis
    • Work in partnership with Data Analytics team to create reporting that measures campaign effectiveness and channel level impact

Qualified candidates will have:
    • 5+ years of experience in CRM / direct marketing experience in a multi-faceted and creative environment
    • Experience with a major Customer Engagement platform
    • Experience with start to finish planning, executing multi-channel direct marketing CRM programs including social media, email, mobile push and in app messaging
    • Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in analytics, campaign tracking, and ROI metrics
    • Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence
    • Bachelor's Degree or equivalent experience

Preferred candidates will have:
    • Experience in mobile gaming or lifecycle based business
    • Experience with Leanplum/Clevertap
    • Experience with A/B and multivariate testing
    • Experience with Mobile User Acquisition
    • Experience with ASO

Please note: This is a fully on-site position at our client's downtown studio in Victoria, BC.

How to Apply:

Online:
To apply for this and other suitable exciting opportunities with Brainhunter Systems Ltd., you can apply online through the button on the top right.

E-mail:
Please email Rob at rob.martinson@brainhunter.com with an attached copy of your CV.

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

About Great Canadian Gaming Corp.

Great Canadian is a leading gaming, entertainment and hospitality company in Canada. With 28 gaming properties across Ontario, British Columbia, Nova Scotia, New Brunswick and Washington State, Great Canadian's facilities include interactive gaming, thrilling horse racing, a variety of dining amenities, show theatres and hotels. Working closely alongside crown and industry partners, Great Canadian is driven to provide outstanding service to guests, rewarding opportunities for team members and superior value to shareholders. Fundamental to the company’s culture is its commitment to social responsibility. “PROUD of our people, our business, our community” is Great Canadian’s brand that unifies the company’s community, volunteering and social responsibility efforts. Under the PROUD program, Great Canadian annually invests over $2.5 million in our communities, and in 2017, over 1,900 charitable organizations were supported by Great Canadian. In each Canadian gaming jurisdiction, a significant portion of gross gaming revenue from gaming facilities is retained by our crown partners on behalf of their provincial government for the purpose of supporting programs like healthcare, education and social services.

Industry

Hospitality and Tourism

Company Size

5001-10,000 employees

Application closing date is 2024-11-27

Current Openings

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